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The 1980s. The decade that gave us Knight Rider, Gobots, rolled jeans and poofy hair also produced a lot of lousy cars. There were a few good ones, too, and the 1986 Taurus is at the top of the list. The new-at-the-time Taurus was a near instant phenomenon as it garnered over 200,000 sales in its first year along with the Motor Trend Car of the Year award and a spot on Car and Driver's 10Best list.
We'd argue that the Taurus was a family sedan far ahead of its time, but even the best product doesn't move off the showroom floor to the tune of 200,000 units without great marketing. Well, at least great-for-1986 marketing. Hit the jump to watch a one minute long Taurus commercial from the Taurus' first year on the market.
Back in the '80s commercials were all about the jingle, and this Taurus spot is a real toe tapper. And you won't have to count how many times the words Ford and Taurus are uttered, because we already did (seven Ford and 10 Taurus mentions). Fair warning: If you watch this ad you may be brainwashed into thinking that the Taurus is the American car that has exactly what you've been looking for. It happened to Neff, and it could happen to you.
[Source: YouTube]Continue reading Commercial Success: The 1986 Ford Taur-US, For US!
Commercial Success: The 1986 Ford Taur-US, For US! originally appeared on Autoblog on Fri, 23 Oct 2009 17:31:00 EST. Please see our terms for use of feeds.
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The 1980s. The decade that gave us Knight Rider, Gobots, rolled jeans and poofy hair also produced a lot of lousy cars. There were a few good ones, too, and the 1986 Taurus is at the top of the list. The new-at-the-time Taurus was a near instant phenomenon as it garnered over 200,000 sales in its first year along with the Motor Trend Car of the Year award and a spot on Car and Driver's 10Best list.
We'd argue that the Taurus was a family sedan far ahead of its time, but even the best product doesn't move off the showroom floor to the tune of 200,000 units without great marketing. Well, at least great-for-1986 marketing. Hit the jump to watch a one minute long Taurus commercial from the Taurus' first year on the market.
Back in the '80s commercials were all about the jingle, and this Taurus spot is a real toe tapper. And you won't have to count how many times the words Ford and Taurus are uttered, because we already did (seven Ford and 10 Taurus mentions). Fair warning: If you watch this ad you may be brainwashed into thinking that the Taurus is the American car that has exactly what you've been looking for. It happened to Neff, and it could happen to you.
[Source: YouTube]Continue reading Commercial Success: The 1986 Ford Taur-US, For US!
Commercial Success: The 1986 Ford Taur-US, For US! originally appeared on Autoblog on Fri, 23 Oct 2009 17:31:00 EST. Please see our terms for use of feeds.
Read | Permalink | Email this | Comments
More...