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Ford has been in hot water in Australia ever since it announced plans to end local production of the Falcon and Territory SUV. Besides canceling a model that is to Oz what the Mustang is to America, the end of production means more than a few folks will be out of work.
Keen to prove that it has a plan for the market, Ford has unveiled the Aussie-penned Everest Concept, a rough-and-tumble, seven-seat SUV. While not a direct replacement for the aging Territory (that role will eventually be filled by either the Edge or Flex, according to Car Advice) it's an indication from Ford's brass that the Blue Oval is still committed to Australia.
To prove that fact, Alan Mullaly, Mark Fields, Jim Farley and regional execs descended on Sydney for the debut of the new concept. Ford's Australian president and CEO, Bob Graziano, said of the Everest, "Our customers, our employees and Australia can be assured that we're connected to the nation and committed to our customers through terrific products with class-leading technologies."
Car Advice reports that the production Everest will share some components with the not-for-US Ranger pickup and that it will hit the market in 2015, shortly before the Territory departs in 2016. As for North American sales hopes, we wouldn't hold our breath - Ford already offers more three-row utility and crossover vehicles than just about anyone these days, and adding another truck-based SUV would seem to be out of step with the market's direction and fuel economy mandates.Continue reading Ford Australia debuts Ranger-based Everest SUV concept
Ford Australia debuts Ranger-based Everest SUV concept originally appeared on Autoblog on Tue, 13 Aug 2013 19:02:00 EST. Please see our terms for use of feeds.
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Ford has been in hot water in Australia ever since it announced plans to end local production of the Falcon and Territory SUV. Besides canceling a model that is to Oz what the Mustang is to America, the end of production means more than a few folks will be out of work.
Keen to prove that it has a plan for the market, Ford has unveiled the Aussie-penned Everest Concept, a rough-and-tumble, seven-seat SUV. While not a direct replacement for the aging Territory (that role will eventually be filled by either the Edge or Flex, according to Car Advice) it's an indication from Ford's brass that the Blue Oval is still committed to Australia.
To prove that fact, Alan Mullaly, Mark Fields, Jim Farley and regional execs descended on Sydney for the debut of the new concept. Ford's Australian president and CEO, Bob Graziano, said of the Everest, "Our customers, our employees and Australia can be assured that we're connected to the nation and committed to our customers through terrific products with class-leading technologies."
Car Advice reports that the production Everest will share some components with the not-for-US Ranger pickup and that it will hit the market in 2015, shortly before the Territory departs in 2016. As for North American sales hopes, we wouldn't hold our breath - Ford already offers more three-row utility and crossover vehicles than just about anyone these days, and adding another truck-based SUV would seem to be out of step with the market's direction and fuel economy mandates.Continue reading Ford Australia debuts Ranger-based Everest SUV concept
Ford Australia debuts Ranger-based Everest SUV concept originally appeared on Autoblog on Tue, 13 Aug 2013 19:02:00 EST. Please see our terms for use of feeds.
[h=6][/h]Permalink | Email this | Comments
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