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In recent weeks, there's been a lot of talk about high-margin fullsize pickup sales driving the market toward higher-content branded editions - models like the Chevrolet Silverado High Country, Ford F-150 King Ranch and even the Ram 1500 Red Wings Edition. Often mentioned in that same breath has been the F-150 Harley Davidson Edition, a co-branding partnership between the Blue Oval and America's most famous motorcycle builder that started back in 2009. But now, it appears that the tie-up has drawn to a close, with Automotive News reporting that Ford has axed the F-150 Harley-Davidson.
No reason has been cited for shuffling this F-150 model off to hog heaven, but AN quotes Doug Scott, Ford's manager of truck marketing as saying, "We don't have plans for one at the moment... we've got 10 models including a brand-new Limited Model, which was new for 2013. We feel like we've got the market really well covered." Other sources in Ford's dealer body quoted by AN say they don't mind that the F-Series HD is gone from their order guides, as it was a low-volume model.Ford F-150 Harley-Davidson rides off into the sunset originally appeared on Autoblog on Mon, 24 Jun 2013 17:30:00 EST. Please see our terms for use of feeds.
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In recent weeks, there's been a lot of talk about high-margin fullsize pickup sales driving the market toward higher-content branded editions - models like the Chevrolet Silverado High Country, Ford F-150 King Ranch and even the Ram 1500 Red Wings Edition. Often mentioned in that same breath has been the F-150 Harley Davidson Edition, a co-branding partnership between the Blue Oval and America's most famous motorcycle builder that started back in 2009. But now, it appears that the tie-up has drawn to a close, with Automotive News reporting that Ford has axed the F-150 Harley-Davidson.
No reason has been cited for shuffling this F-150 model off to hog heaven, but AN quotes Doug Scott, Ford's manager of truck marketing as saying, "We don't have plans for one at the moment... we've got 10 models including a brand-new Limited Model, which was new for 2013. We feel like we've got the market really well covered." Other sources in Ford's dealer body quoted by AN say they don't mind that the F-Series HD is gone from their order guides, as it was a low-volume model.Ford F-150 Harley-Davidson rides off into the sunset originally appeared on Autoblog on Mon, 24 Jun 2013 17:30:00 EST. Please see our terms for use of feeds.
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