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Quite the opposite. In a strong signal of support, Fiat Chrysler Automobiles moved to reinforce Alfa with a new head of North American operations, Reid Bigland, who had been in charge of the Ram division. Harald Wester remains global CEO of Alfa and Maserati.
It's a significant move, as Bigland has been considered a rising star within the Fiat-Chrysler conglomerate, and pulling him away from the important Ram business was not a decision made lightly. At first blush, it even seems questionable, as Alfa has only one car, the 4C, that's about to go on sale in America.
But that will change - or at least FCA says it will - in short order.Continue reading Weekly Recap: Alfa Romeo's US plans take shape
Weekly Recap: Alfa Romeo's US plans take shape originally appeared on Autoblog on Sat, 23 Aug 2014 12:29:00 EST. Please see our terms for use of feeds.
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In a strong signal of support, Fiat Chrysler Automobiles moved to reinforce Alfa with a new head of North American operations, Reid Bigland.
Alfa Romeo was in the news this week, and for once, it didn't involve another rumor the brand was going to be sold off to the highest bidder.
Quite the opposite. In a strong signal of support, Fiat Chrysler Automobiles moved to reinforce Alfa with a new head of North American operations, Reid Bigland, who had been in charge of the Ram division. Harald Wester remains global CEO of Alfa and Maserati.
It's a significant move, as Bigland has been considered a rising star within the Fiat-Chrysler conglomerate, and pulling him away from the important Ram business was not a decision made lightly. At first blush, it even seems questionable, as Alfa has only one car, the 4C, that's about to go on sale in America.
But that will change - or at least FCA says it will - in short order.Continue reading Weekly Recap: Alfa Romeo's US plans take shape
Weekly Recap: Alfa Romeo's US plans take shape originally appeared on Autoblog on Sat, 23 Aug 2014 12:29:00 EST. Please see our terms for use of feeds.
[h=6][/h]Permalink | Email this | Comments
More...