Tests have shown Amsoil to be ever so slightly "better" than Amsoil, but not worth the added cost in my opinion. The only advantage I can see is if you really wanted to go 10-15,000 mile (I can't recall what it is, to be honest) or a year between changes. I can't see the benefit personally and I'm not comfortable with that long of an interval -- dirty oil is dirty oil, regardless of how quickly it supposedly breaks down.
I run Mobil 1 - at 5/5 intervals - always have. It's factory fill for many manufacturers -- they're the ones footing the bill for warranty repairs, so I suspect they use the best available within reason.