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Click image for a gallery of the GT500 in I Am Legend
Product placements in films get a lot of virtual ink here at Autoblog, probably because we all like cars (obviously) and are, for the most part, movie buffs. The carmaker placement king over the last year was unquestionably Transformers, which did more to expose (and evangelize) the new Camaro to the masses than GM's marketing department could ever have hoped. The Bond films are always good for some car-related water-cooler discussion, and last year also saw VW use The Bourne Ultimatum to shill for the Touareg 2. Ford's been kind of off the blockbuster radar since Casino Royale, but makes a tidy comeback in the new Will Smith thriller, I Am Legend.
Over the holidays, I managed to slink away from the wife and kids for a couple of hours to catch the film with some friends. As a movie it's imperfect but very entertaining, with a nice performance by Will Smith. The Ford stuff is very noticeable if you're aware of this sort of thing, and for the most part the cars are used well.
NOTE: Since I'm going to reference some scenes and elements that are spoilerish in nature, including the film's ending, I'll give the rundown after the jump.
Gallery: Shelby GT500 in I Am Legend
Continue reading Ford fun in I Am Legend
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Click image for a gallery of the GT500 in I Am Legend
Product placements in films get a lot of virtual ink here at Autoblog, probably because we all like cars (obviously) and are, for the most part, movie buffs. The carmaker placement king over the last year was unquestionably Transformers, which did more to expose (and evangelize) the new Camaro to the masses than GM's marketing department could ever have hoped. The Bond films are always good for some car-related water-cooler discussion, and last year also saw VW use The Bourne Ultimatum to shill for the Touareg 2. Ford's been kind of off the blockbuster radar since Casino Royale, but makes a tidy comeback in the new Will Smith thriller, I Am Legend.
Over the holidays, I managed to slink away from the wife and kids for a couple of hours to catch the film with some friends. As a movie it's imperfect but very entertaining, with a nice performance by Will Smith. The Ford stuff is very noticeable if you're aware of this sort of thing, and for the most part the cars are used well.
NOTE: Since I'm going to reference some scenes and elements that are spoilerish in nature, including the film's ending, I'll give the rundown after the jump.
Gallery: Shelby GT500 in I Am Legend
Continue reading Ford fun in I Am Legend
Permalink | Email this | Comments
More...