Ford says Raptor has become most sought-after truck for toy licensing

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The Ford F-150 SVT Raptor is a fun truck for all ages, and not just when it comes to blasting over rough terrain at high speeds. Ford says that its off-road performance truck has performed just as well on the shelves of stores as it does on real-world trails with the truck being used as the inspiration for everything from kids toys to video games.

For proof of this, we have to look no further than the Raptor Power Wheels from Fisher-Price or the Traxxas Raptor remote-controlled truck. The Raptor has even started showing up in video games like Need for Speed: Most Wanted, and Ford says that it is one of the most popular downloads in Forza Motorsport 4. This isn't just an American phenomena either. The life-sized Raptor might be commanding a 300-percent markup in China's grey market, but Raptor toys are also popular in the country, as well as in Japan, Germany and Brazil.

Scroll down for more info about toy versions of the Raptor.Continue reading Ford says Raptor has become most sought-after truck for toy licensing

Ford says Raptor has become most sought-after truck for toy licensing originally appeared on Autoblog on Sun, 23 Dec 2012 10:59:00 EST. Please see our terms for use of feeds.



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