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After spending a few days with Ford's main-marketing-man Jim Farley and his team, we can truly say that the excitement surrounding the company's new Drive One marketing strategy is palpable. They believe that the story they have to tell is rather compelling; the real struggle will be convincing car-buyers that their vehicles are every bit as good as their competition from Japan -- as recent studies indicate. To show people what's going on behind the scenes, Farley and his posse brought Ford's best and brightest engineers with them to Las Vegas to introduce their dealer-base to the new campaign. They let us tag along so we could see what all the fuss is about, and the dealers we spoke to seemed pretty pumped about Drive One and felt that Farley's new team at Ford was finally listening to them and doing something with their input. Keep reading to find out what else we heard in Sin City.Continue reading Ford's Drive One campaign moving full speed ahead
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After spending a few days with Ford's main-marketing-man Jim Farley and his team, we can truly say that the excitement surrounding the company's new Drive One marketing strategy is palpable. They believe that the story they have to tell is rather compelling; the real struggle will be convincing car-buyers that their vehicles are every bit as good as their competition from Japan -- as recent studies indicate. To show people what's going on behind the scenes, Farley and his posse brought Ford's best and brightest engineers with them to Las Vegas to introduce their dealer-base to the new campaign. They let us tag along so we could see what all the fuss is about, and the dealers we spoke to seemed pretty pumped about Drive One and felt that Farley's new team at Ford was finally listening to them and doing something with their input. Keep reading to find out what else we heard in Sin City.Continue reading Ford's Drive One campaign moving full speed ahead
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More...