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Alright, alright, alright. Easygoing Texan Matthew McConaughey has enjoyed a career renaissance recently with critically acclaimed roles in Dallas Buyers Club and True Detective, and the actor has just signed a multi-year deal with Lincoln to become the luxury brand's spokesperson. The first ads starring McConaughey should hit televisions and the internet soon.
McConaughey's campaign has his pitching starting out with the company's pivotal new 2015 Lincoln MKC compact crossover. "Lincoln is an iconic, American brand and I like where they are heading with their transformation," he said in the announcement of the deal. The appears to be really throwing some money into these ads, too. Not only has it hired A-list talent in front of the camera, Nicolas Winding Refn, best known for Drive, is directing the spots.
Of course, this won't be McConaughey's first noteworthy ride in a Lincoln. Back in 2011, he starred in The Lincoln Lawyer, a legal thriller about at attorney would did business out of a 1980s Town Car. The MKC should certainly prove to be a much better driver than that.
Scroll down to watch a video of McConaughey talking about why he is joining the brand and his thoughts on campaign's message to "Live In Your Moment." Also, you can check out the first trailer for the broadcast version of the commercial and read Lincoln's full announcement.Continue reading Matthew McConaughey dusts off his Lincoln Lawyer jacket [w/videos]
Matthew McConaughey dusts off his Lincoln Lawyer jacket [w/videos] originally appeared on Autoblog on Thu, 21 Aug 2014 16:58:00 EST. Please see our terms for use of feeds.
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Alright, alright, alright. Easygoing Texan Matthew McConaughey has enjoyed a career renaissance recently with critically acclaimed roles in Dallas Buyers Club and True Detective, and the actor has just signed a multi-year deal with Lincoln to become the luxury brand's spokesperson. The first ads starring McConaughey should hit televisions and the internet soon.
McConaughey's campaign has his pitching starting out with the company's pivotal new 2015 Lincoln MKC compact crossover. "Lincoln is an iconic, American brand and I like where they are heading with their transformation," he said in the announcement of the deal. The appears to be really throwing some money into these ads, too. Not only has it hired A-list talent in front of the camera, Nicolas Winding Refn, best known for Drive, is directing the spots.
Of course, this won't be McConaughey's first noteworthy ride in a Lincoln. Back in 2011, he starred in The Lincoln Lawyer, a legal thriller about at attorney would did business out of a 1980s Town Car. The MKC should certainly prove to be a much better driver than that.
Scroll down to watch a video of McConaughey talking about why he is joining the brand and his thoughts on campaign's message to "Live In Your Moment." Also, you can check out the first trailer for the broadcast version of the commercial and read Lincoln's full announcement.Continue reading Matthew McConaughey dusts off his Lincoln Lawyer jacket [w/videos]
Matthew McConaughey dusts off his Lincoln Lawyer jacket [w/videos] originally appeared on Autoblog on Thu, 21 Aug 2014 16:58:00 EST. Please see our terms for use of feeds.
[h=6][/h]Permalink | Email this | Comments
More...