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While acknowledging that losing a third of the salaried workforce has been an "upheaval" for employees, Ford CEO and president Alan Mulally said the company restructuring is "generally going well".
In somewhat of a fireside chat with the press to open the 2007 New York International Auto Show this morning, Mulally was charming and entertaining while asserting that Ford is in a strong position to reverse its financial and product slump.
"If you want to be in the automotive business, this is the best time to be at Ford," he said when asked about company morale following a large force reduction. At the same time, he instructed his posse, including North American boss Mark Fields, to stand up. "Look at the smiles on their faces," he quipped.
Mulally's keynote address to open press days at the show was really a few minutes of off-the-cuff remarks about his decision to join Ford, and he gave a 4-point rundown on the automaker's restructuring goals. Mulally had no pre-written speech, didn't use a teleprompter and walked casually around stage as he talked to the large gathering. He didn't make any announcements, either; although he did offer a hint about a future luxury hybrid. When asked about luxury hybrids, Mulally looked at Fields, then said, "Nothing I can talk about right now."
Continue reading Alan Mulally charms in New York, praises restructuring despite layoffs
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BOLD MOVES: THE FUTURE OF FORD A new documentary series. Be part of the transformation as it happens in real-time
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While acknowledging that losing a third of the salaried workforce has been an "upheaval" for employees, Ford CEO and president Alan Mulally said the company restructuring is "generally going well".
In somewhat of a fireside chat with the press to open the 2007 New York International Auto Show this morning, Mulally was charming and entertaining while asserting that Ford is in a strong position to reverse its financial and product slump.
"If you want to be in the automotive business, this is the best time to be at Ford," he said when asked about company morale following a large force reduction. At the same time, he instructed his posse, including North American boss Mark Fields, to stand up. "Look at the smiles on their faces," he quipped.
Mulally's keynote address to open press days at the show was really a few minutes of off-the-cuff remarks about his decision to join Ford, and he gave a 4-point rundown on the automaker's restructuring goals. Mulally had no pre-written speech, didn't use a teleprompter and walked casually around stage as he talked to the large gathering. He didn't make any announcements, either; although he did offer a hint about a future luxury hybrid. When asked about luxury hybrids, Mulally looked at Fields, then said, "Nothing I can talk about right now."
Continue reading Alan Mulally charms in New York, praises restructuring despite layoffs
Permalink | Email this | Comments
BOLD MOVES: THE FUTURE OF FORD A new documentary series. Be part of the transformation as it happens in real-time
More...