RE: Taking Lincoln down hill.
RE: Taking Lincoln down hill.
I think that they are going to continue moving Lincoln downtown, until it gets to where the Mercury pricing structure is now, (Perhaps a little bit more expensive), and then kill of Mercury.
Question is: Can dealers survive on a diet of just Lincolns ... even at the pricing of a then (whatever year) current Pontiac? This decession was made when FoMoCo pulled Lincoln out of the Premium Car Group. (Jaguar, Aston Martin, Volvo) - But the funny part is that only the Volvo S80 competes pricewise with Lincolns. The others are less money. The S80 is priced at the Town Car levels of $48,000 to $54,000.