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Clever commercials are nice. A grin on our face certainly increases the chance we'll remember the brand that made us laugh. But now isn't a time for jokes at Ford Motor Company, which finds itself ensconced in a difficult turnaround plan that has yet to get in gear. That's why we actually like this new commercial called "Proof" because it doesn't feature a Mustang Shelby GT500 on the Autobahn or a Fusion being pitted against its competitors. Rather, it features the best product Ford has at the moment: the Mustang, F-150, Fusion, Edge, Taurus and Escape Hybrid. Narrated by new Ford pitchman Mike Rowe from Dirty Jobs fame, the spot is refreshening because it just cuts to the chase and lays it on the line by saying, in essence, "Here's what we got, like it or not."
Check out the commercial after the jump and let us know if you agree or think we're whack.
[Source: Ford]Continue reading VIDEO: New "Proof" commercial puts Ford's best foot forward
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BOLD MOVES: THE FUTURE OF FORD A new documentary series. Be part of the transformation as it happens in real-time
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Clever commercials are nice. A grin on our face certainly increases the chance we'll remember the brand that made us laugh. But now isn't a time for jokes at Ford Motor Company, which finds itself ensconced in a difficult turnaround plan that has yet to get in gear. That's why we actually like this new commercial called "Proof" because it doesn't feature a Mustang Shelby GT500 on the Autobahn or a Fusion being pitted against its competitors. Rather, it features the best product Ford has at the moment: the Mustang, F-150, Fusion, Edge, Taurus and Escape Hybrid. Narrated by new Ford pitchman Mike Rowe from Dirty Jobs fame, the spot is refreshening because it just cuts to the chase and lays it on the line by saying, in essence, "Here's what we got, like it or not."
Check out the commercial after the jump and let us know if you agree or think we're whack.
[Source: Ford]Continue reading VIDEO: New "Proof" commercial puts Ford's best foot forward
Permalink | Email this | Comments
BOLD MOVES: THE FUTURE OF FORD A new documentary series. Be part of the transformation as it happens in real-time
More...